Espacio Publicitario

MECHANICAL SPECIFICATIONS











Final size of the magazine: (21 x 28 cms.) 8 1/4 x 10 5/8 in.
Printing: Offset
Binding: Stapled
SIZE OF ORIGINALS
WITH OVERLAY
WITHOUR OVERLAY *
Centimeters
Inches
Centimeters
Inches
Double page
38.0 x 24.0
15 5/16 x 9 7/16
43.0 x 29.0
16 5/8 x 11
One page
19.0 x 24.0
7 x 9 7/16
21.5 x 29.0
16 5/8 x8 1/2
Horiz-half-page
19.0 x 12.0
7 x 4 1/2
Two columns
6.0 x 24.0
4 5/8 x 9 1/8
One column
6.0 x 24.0
2 1/4x 9 1/8
Half column
6.0 x 12.0
2 1/4 x 4 1/2
Two half columns
12.5 x 12.0
4 5/8 x 4 1/2

For opposite double pages, a 3 mm (1/8 in.) margin on each side of the center fold and a 14 mm. (1/2 in.) margin on the perimeter are advised.
The material supplied by the client must have the exact dimensions specified above.
For black and white ads, the advertiser must aupply a fine proof negative.
For color ads, a printed sample, "cromaline", color key or guide for the selected colors must be included with the color selection. If a sample is not included, the advertiser will accept the colors printed with his negative and will cover the cost.
The negatives must have the emulsion on the back and in 133 lpi (lines per inch).
Construcción y Tecnología reserves the right to reject any defective material or any material that does not comply with the correct measurements.
 

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